---
title: Introducing the Traffic Manager
slug: ps/help/en_us/vtm/cloudgs/introducing-the-traffic-manager
docTags: 
createdAt: 2026-08-02T08:48:57.731Z
---

The Traffic Manager product family provides high-availability, application-centric traffic management and load balancing solutions in a range of software, hardware-ready, virtual appliance, and cloud-compute product variants. They provide control, intelligence, security and resilience for all your application traffic.

The Traffic Manager is intended for organizations hosting valuable business-critical services, such as TCP-based and UDP-based services like HTTP (web) and media delivery, and XML-based services such as Web Services.