---
title: Creating labels
slug: epmm/getting-started-guide/creating-labels
createdAt: 2026-10-06T07:50:25.499Z
---

There are two ways to create a label:

- Use Advanced Search and save the criteria to a new label.
- Create a new label.

**Procedure **

1. From the Admin Portal, go to **Device & Users **> **Labels**.
2. Click **Add Label**. 
   The Add Label window opens. See the guidelines in the [Add label window](docId\:TGZaksb6-W1_OdLfTgFkv) table to complete the fields.
3. Click **Save**. You can now apply this label to devices, policies, and configurations. See [Applying a device to a label](docId\:YcdylRbZol523-Sd7wt1y).

## Add label window

The following system labels are always available, by default:

Table: Add label fields

| Field       | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       | Example                                                                                            |
| ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- |
| Name        | Enter a unique name that clearly identifies the purpose of the label. The following characters are allowed when entering a label name. All other characters, including spaces, are prohibited.<br />- Letters (uppercase and lowercase)<br />- Numbers (0-9)<br />- Dashes (-)<br />- Underscores (\_)<br />- Periods (.)<br />- At sign (@)<br />- Dollar sign ($)<br />- Hash tag (#)<br />- Extended ASCII/UTF-8                                                                                                                                               | ExecutiveTeam                                                                                      |
| Description | Provide additional meaning and usage information.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 | For members of the executive staff reporting to John Smith                                         |
| Type        | By default, the type is Filter.<br />Change it to Manual if you want to manually associate devices with the label.                                                                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                    |
| Criteria    | If the type is Filter, use the query builder to create a search expression that defines the devices to apply the label to. Alternatively, manually enter a search expression. The matching devices are automatically displayed.<br />For information and help with manual and dynamic searches, see [Device field definitions](https://help.ivanti.com/mi/help/en_us/CORE/11.4.0.0/dmga/DMGfiles/Advanced_searching.htm#searchingdevices_452478512_2605888) in the Managing Devices chapter of the Ivanti EPMM Device Management Guide for your operating system. | ("common.platform"="IOS" OR "common.platform"="Android") AND "common.home\_operator\_name"="AT\&T" |